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Blog & news B2C

Here you will find our blog posts on current trend topics from the e-commerce environment as well as the latest EIKONA Media News.

Dropshipping: your gateway to successful online retail

Discover the world of dropshipping: an e-commerce model that makes it possible to market a wide range of products without stock! Explore a business system that offers minimal start-up costs, maximizes flexibility and allows you to work anywhere, anytime. Learn how to build a successful online store with the right strategy and innovative marketing.

Translation management with Product Information Management (PIM)

Translation Management and Product Information Management (PIM) are two key areas that are closely linked and play a crucial role in global organizations. This article examines the basics of these two areas, explains their benefits and outlines the steps to implementation. Learn more!

Conversion optimization: your key to online success

Conversion optimization (CO) is the key when it comes to increasing sales or achieving sign-ups. By making targeted adjustments to your website or landing page, you increase the chances of visitors taking the actions you want them to take. Effectively increase your target achievement and make the most of your traffic. Find out more now!

E-commerce Online Marketplaces

Online marketplaces have experienced a rapid rise in recent years. We'll explain how you can leverage online marketplaces in your e-commerce strategy to be successful. You'll also learn why excellent product data plays an important role in this.

The Sales Funnel in E-Commerce

Product data plays a central role in the E-Commerce Sales Funnel and is an essential part of the sales process. As more and more customers research online before making a purchase, it is crucial for businesses to provide relevant information in the ToFu, MoFu, and BoFu stages to convince potential customers.

PIM Audit - Why a Structured Analysis is Worthwhile

With a PIM audit, you optimize the use of your PIM software. The audit examines opportunities for more efficient use and optimization of your product data. After implementing our improvement suggestions, you will definitely get more out of your PIM solution – promised!

Search Engine Optimization (SEO) in E-Commerce

Everywhere there is a search bar on websites where users can enter search terms, and submitting the search query results in a response with a list of results, it is possible to optimize the order of these results.

E-Commerce Software: Making the right Choice

It's the thing: Software is needed for e-commerce, without it it would not be e-commerce. Central to e-commerce is the shop system – the software solution on which online shops run. In addition, other tools are often needed.

Business-to-Consumer E-Commerce

Meanwhile, over 10 percent of private purchases are processed online. The various sources agree on this sales share of B2C e-commerce. In the Non-Food area, the proportion is already over 20 percent.